On Friday, November 2nd 2018, a group of United Way for the City of Kawartha Lakes Staff, Board members and volunteers met at the Crayola Canada factory to be presented with a cheque from the 30th Annual Crayola Sale. The sale is held every year at the Lindsay Exhibition Fairgrounds (LEX) and attracts shoppers from all over the province; some shoppers even travel from the United States. The sale creates both local and global impacts as several attendees return each year to purchase Crayola products for mission trips to Mexico, Cuba and even Zimbabwe! Other attendees purchase goods for Holiday presents, or as supplies for classrooms.
Last year, the team at Crayola Canada set a goal of raising $40,000 to reach a total of $1,000,000 donated to the United Way for the City of Kawartha Lakes over 29 years. This goal was exceeded in 2017, and the success was continued this year with another $42,620.80 raised. United Way will use these funds to continue implementing their vision statement of crafting human care agendas within and across our communities, building coalitions around these agendas and increasing investments in these agendas by expanding and diversifying resource development. The staff, board members and volunteers at United Way work tirelessly to ensure that these investments have recognizable impacts, and extend their thanks to Crayola for leading the way for other businesses to invest in our community.
Crayola Canada believes that every person in the community deserves an opportunity for a quality and colourful life: “We are very fortunate that the annual Crayola Sale can assist children, youth, and adults in the City of Kawartha Lakes. The sale started simply as a yard sale with a few Crayola products added in. It was the beginning of a long-term relationship and, thanks to the efforts of countless volunteers from Crayola, the UWCKL, and the community, it has grown to its current form.”
Penny Barton Dyke, Executive Director of the United Way for the City of Kawartha Lakes shares her gratitude: “30 years! Leadership, dedication and commitment by the Crayola Canada company and its employees has meant thousands of children, families and individuals have been able to access critical programs that help them in real time. Our campaign this year is about inspiring others to give and develop workplace campaigns. Crayola and its team of employees are leaders in the truest fashion. Their legacy has been and will now continue to be about their commitment to our families and this community. Now with its latest gift of land use, Crayola is once again leading the way by embarking on a new way of investing in people: a true community champion.”
United Way for the City of Kawartha Lakes is grateful for their partnership with the Crayola Canada team and have recently launched an exciting development in this partnership. In 2019, Crayola Canada, Fleming College and United Way CKL will partner to develop 30,000 sq. ft. of unused land on the lot adjacent to the Crayola building into their largest Community Garden. Some of the funds raised at the 30th Annual Crayola Sale will go towards this Community Garden project, which will have the capacity to provide fresh produce to hundreds of people in the City of Kawartha Lakes.