Youth ages 15-24 with a connection to the City of Kawartha Lakes, Peterborough or Haliburton County. Participants may work alone or submit a design created in a group with no more than 3 people.
Are invited to enter a Mural Competition.
Submissions will be accepted to the UWCKL website beginning March 1st, 2019 and ending March 31st, 2019. Jury will choose top 3 finalists and the online voting process will take place in April of 2019. The winner will paint their Mural in early May of 2019.
UWCKL has been working on Food Security in the City of Kawartha Lakes for over half a decade. This exciting new development in our partnership with Crayola will allow us to provide thousands of pounds of fresh produce to people who need it in our community. Our partnership with Crayola Canada provides us with a colourful opportunity to feed people in our community, so we want to celebrate with some colourful artwork created by our talented local youth!
Part One: Any interested participants who fall under the age and location restrictions may enter a design for a mural to be placed at the front of Edwin Binney’s Community Garden. The jury will judge artwork based on creativity, use of colour, and how well the design aligns with our food security mission. The artwork must be easily transferred to a 12’w x 8’h billboard. See rubric below for more information on judging criteria.
Applicants will be asked to submit a one-page artists’ statement along with their artwork. This is an opportunity to inform the jury of anything they should know. Artist Statement Guidelines:
- Demonstrate an understanding of Crayola’s Social and Environmental Responsibility initiatives; United Way for the City of Kawartha Lakes’ mission statement, vision, and values; and the Edwin Binney’s Community Garden project.
- Describe the intended audience and why said audience was chosen.
- Offer a succinct vision statement for the piece of artwork.
- Identify and explain the visual information (colour, symbolism, technique, and texture) used to communicate said vision statement in the work of art.
Part Two: Mural designs will be narrowed down to the top 3 applicants. Those 3 finalists will be contacted, their artwork will be refined by the jury, and finalists will promote their work in an online voting system for two weeks. The jury will take the results of the voting system into account, and will make their final decision. The winner will be asked to recreate their design on a 12’w X 8’h billboard at the front of Edwin Binney’s Community Garden.
Participants should research Crayola’s Social and Environmental Responsibility webpage, and United Way for the City of Kawartha Lakes’ Mission Statement when planning their design, as these are important stakeholders for this project.
Frequently Asked Questions
Edwin Binney’s Community Garden Youth Creativity Competitions
Q: Why are you focusing on the age group of 15-24?
A: The Government of Canada defines Youth as being between the ages of 15-24. Significant research has been done by corporations such as Deloitte to suggest that more can be done to help youth reach their professional goals. Young Canadians are facing barriers when searching for work such as: “[a lack of] appropriate training, job readiness and skills; availability of job opportunities and entrepreneurial enterprises,” (Deloitte, Youth Employment Opportunity). These Competitions offer incredible opportunities to local youth: giving our most talented youth the chance to network, gain experience, and have their name on a massive project with several leading stakeholders. We recognize the impact a project of this scale can have on the professional goals of talented young people; we want to help these Kids Be All They Can Be so that they can Inspire the World!
Q: Why a Mural Competition?
A: United Way for the City of Kawartha Lakes has been working in Food Security in the City of Kawartha Lakes for over half a decade, and this exciting new development in our partnership with Crayola Canada will allow us to provide thousands of pounds of fresh produce to people who need it in our community. Our partnership with Crayola Canada provides us with an incredibly exciting opportunity to feed people in our community, so we want to celebrate that opportunity with some colourful artwork: a creative way to thank Crayola for all they do!
Q: Why a Documentary Competition?
A: United Way for the City of Kawartha Lakes has been working in Food Security in the City of Kawartha Lakes for over half a decade, and this exciting new development in our partnership with Crayola Canada will allow us to provide thousands of pounds of fresh produce to people who need it in our community. This project is unprecedented; another Community Garden project with this many elements (designing, fundraising, planting, promoting, harvesting, distributing), this many partners (Hills Florist and Greenhouses, Fleming College Frost Campus, Bob Mark New Holland, Crayola Canada and United Way CKL), and this size of land on a corporation’s property (30,000 sq. ft.) has never been done in our community. Holding a Documentary Competition is a creative way to satisfy multiple needs. We will be:
- Promoting the project to raise awareness in our community,
- Documenting the work to create a template for future replication of the gardens at other sites,
- Showcasing Crayola’s generosity in our community, and of course,
- Providing an incredible opportunity for talented local youth. These youth will be able to begin creating their professional network, gain experience, and have their name on a massive project with multiple large stakeholders.
Here’s an example, click to watch Crayola’s professional documentary of their solar farm: https://www.youtube.com/watch?v=S5Unyl005fQ
Q: Who can I contact for more information?
A: Elly Millington, Projects and Communications Coordinator at United Way CKL: firstname.lastname@example.org
Q: How do I Enter the Competitions?
A: See below for Rubric and Submission Requirements. Submissions will be accepted beginning March 1st, and ending March 20th, 2019. Keep checking back to this website for more details, and in the meantime, be sure to follow us on social media!
Q: Why should I enter; what are the prizes?
A: A Full list of prizes are now listed below.
Q: If I’m working in a group of 2 or 3 people, do all of my group-mates need to fall into the age and location restrictions?
A: Yes, all participants must fall into the age and location restrictions.
Q: I don’t fall into this age category but I would love to get involved. How can I join this exciting initiative?
A: Follow us on Social Media to keep on track with exciting updates, vote for the three finalists in each competition, volunteer for the gardens, join us at our garden party, designate your donation, sponsor a plot, and so much more! Keep checking back to our website for more information, and in the meantime be sure to follow us on social media!
Here’s What We’re Looking For: Mural Rubric & Criteria
Having trouble downloading the rubric, or have any questions? Contact our Projects and Communications Coordinator!
Submissions will be accepted on our website beginning March 1st, 2019 and ending March 31st, 2019