This Competition is proudly sponsored in part by:

The YourTV trademark and family of associated trademarks are owned by Cogeco Connexion Inc.

Youth ages 15-24 with a connection to the City of Kawartha Lakes, Peterborough or Haliburton County. Participants may work alone or in a group with no more than 3 people.

Are invited to enter a Documentary Competition.

Submissions will be accepted to the UWCKL website beginning March 1st, 2019 and ending March 20th, 2019. Jury will choose top 3 finalists and those three finalists will follow production of Edwin Binney’s Community Garden from April 1st-August 31st, being sure to set aside at least 2 hours per week to film on site at the gardens. Online voting will take place from September 1st-14th, the jury will make their final public announcement of the winning documentary on Sunday September 15th.

Edwin Binney’s Community Garden: 15 Mary Street West in Lindsay.

UWCKL has been working in Food Security in the City of Kawartha Lakes for over half a decade. This exciting new development in our partnership with Crayola Canada will allow us to provide thousands of pounds of fresh produce to people who need it in our community. We want to celebrate our partnerships with Crayola Canada and Fleming College by providing more opportunities to our creative local youth, allowing the chance to align themselves with a socially responsible corporation, while learning from media professionals.

Significant research has been done by corporations such as Deloitte to suggest that more can be done to help youth reach their professional goals. Young Canadians are facing barriers when searching for work such as: “[a lack of] appropriate training, job readiness and skills; availability of job opportunities and entrepreneurial enterprises,” (Deloitte, Youth Employment Opportunity). This Documentary Competition will offer an incredible opportunity to local youth: giving one talented winner the chance to network, gain experience, and have their name on a massive project with a leading corporation and a leading not-for-profit organization. We recognize the impact a project of this scale can have on the goals of a talented young person; we want to help these Kids Be All They Can Be so that they can Inspire the World!

Part One: Any interested participants who fall under these age and location restrictions may enter a 30-second preliminary video, describing What a Community Garden Means to a Community. Participants must take this title and make it their own: this is an opportunity to show off their story telling and video editing skills. See Rubric below for more information on requirements.

Along with the preliminary video, participants are asked to submit a one page proposal describing their idea for the full, summer-long documentary. Knowledge of community gardens, volunteer work, social services and corporate social responsibility will be considered an asset.

Part Two: A jury of Crayola Employees, the UWCKL Communications Coordinator, and Cogeco YourTV Producers will convene to choose the top three finalists. Those finalists will be contacted and asked to follow the progress of Edwin Binney’s Community Garden in its first year of production. The finalists will be guided by Cogeco YourTV Producers as they document the garden; allowing the use of Cogeco’s professional editing facilities, offering workshops on proper lighting and story-telling, and giving “tricks of the trade” along the way.

The finalists will each produce two videos: a short 30-second commercial, and a longer 5-10 minute video. The final videos will be presented to the jury on August 31st, and finalists will promote their work in an online voting system for 2 weeks. The jury will take the results of the voting system into account, and will make their final decision. The winner will receive prizes, and their videos will be seen by thousands of people! See below for more information on prizes.

Participants should research Crayola’s Social and Environmental Responsibility webpage, and United Way for the City of Kawartha Lakes’ Mission Statement when planning their design, as these are important stakeholders for this project.

Here’s an example, click to watch Crayola’s professional documentary of their solar farm:  https://www.youtube.com/watch?v=S5Unyl005fQ

Frequently Asked Questions

Edwin Binney’s Community Garden Youth Creativity Competitions

Q: Why are you focusing on the age group of 15-24?

A: The Government of Canada defines Youth as being between the ages of 15-24. Significant research has been done by corporations such as Deloitte to suggest that more can be done to help youth reach their professional goals. Young Canadians are facing barriers when searching for work such as: “[a lack of] appropriate training, job readiness and skills; availability of job opportunities and entrepreneurial enterprises,” (Deloitte, Youth Employment Opportunity). These Competitions offer incredible opportunities to local youth: giving our most talented youth the chance to network, gain experience, and have their name on a massive project with several leading stakeholders. We recognize the impact a project of this scale can have on the professional goals of talented young people; we want to help these Kids Be All They Can Be so that they can Inspire the World!

United Way for the City of Kawartha Lakes
works under three pillars,
one of which is

“Helping Kids Be All They Can Be.”

Crayola believes that creatively-alive
kids blossom and grow to be inspired,
original adults who, in turn, have the
ability to inspire the world.

Q: Why a Mural Competition?

A: United Way for the City of Kawartha Lakes has been working in Food Security in the City of Kawartha Lakes for over half a decade, and this exciting new development in our partnership with Crayola Canada will allow us to provide thousands of pounds of fresh produce to people who need it in our community. Our partnership with Crayola Canada provides us with an incredibly exciting opportunity to feed people in our community, so we want to celebrate that opportunity with some colourful artwork: a creative way to thank Crayola for all they do!

Q: Why a Documentary Competition?

A: United Way for the City of Kawartha Lakes has been working in Food Security in the City of Kawartha Lakes for over half a decade, and this exciting new development in our partnership with Crayola Canada will allow us to provide thousands of pounds of fresh produce to people who need it in our community. This project is unprecedented; another Community Garden project with this many elements (designing, fundraising, planting, promoting, harvesting, distributing), this many partners (Hills Florist and Greenhouses, Fleming College Frost Campus, Bob Mark New Holland, Community Care CKL, Crayola Canada and United Way CKL), and this size of land on a corporation’s property (30,000 sq. ft.) has never been done in our community. Holding a Documentary Competition is a creative way to satisfy multiple needs. We will be:

  1. Promoting the project to raise awareness in our community,
  2. Documenting the work to create a template for future replication of the gardens at other sites,
  3. Showcasing Crayola’s generosity in our community, and of course,
  4. Providing an incredible opportunity for talented local youth. These youth will be able to begin creating their professional network, gain experience, and have their name on a massive project with multiple large stakeholders.

Here’s an example, click to watch Crayola’s professional documentary of their solar farm:  https://www.youtube.com/watch?v=S5Unyl005fQ

Q: Who can I contact for more information?

A: Elly Millington, Projects and Communications Coordinator at United Way CKL: office@ckl.unitedway.ca

Q: How do I Enter the Competitions?

A: The full project details will be available on United Way CKL’s Website by February 1st, 2019. Submissions will be accepted beginning March 1st, and ending March 20th, 2019. Keep checking back to this website for more details, and in the meantime, be sure to follow us on social media!

Q: Why should I enter; what are the prizes?

A: See below for more information on prizes.

Q: If I’m working in a group of 2 or 3 people, do all of my group-mates need to fall into the age and location restrictions?

A: Yes, all participants must fall into the age and location restrictions.

Q: I don’t fall into this age category but I would love to get involved. How can I join this exciting initiative?

A: Follow us on Social Media to keep on track with exciting updates, vote for the three finalists in each competition, volunteer for the gardens, join us at our garden party, designate your donation, sponsor a plot, and so much more! Keep checking back to our website for more information, and in the meantime be sure to follow us on social media!

Rubric

Here’s What We’re Looking For: Documentary Rubric & Criteria

Having trouble downloading the rubric, or have any questions? Contact our Projects and Communications Coordinator!

Prizes!

First Prize!

$1,000 + A Brand New GoPro!

First Prize!

$1,000 Cash + A Brand New GoPro (valued at $300)!

-Mentorship from Cogeco producers throughout summer months

-Exclusive Access to all garden events and parties for filming purposes

-Ample opportunities to meet and network with media professionals and other stakeholders in this exciting Community Garden project, including Crayola Employees, United Way CKL Staff, and Fleming College Staff

-The winning video will be distributed and viewed by thousands of people through the promotion of partnering organizations

Second Prize!

$500 + A Brand New GoPro

Second Prize!

$500 Cash + A Brand New GoPro (valued at $300)!

-Mentorship from Cogeco producers throughout the summer months

-Exclusive access to all garden events and parties for filming purposes

-Ample opportunities to network with media professionals and other stakeholders in this exciting Community Garden project: Crayola Employees, United Way CKL Staff and Fleming College Staff

Third Prize!

$250 + A Brand New GoPro!

Third Prize!

$250 Cash + A Brand New GoPro (valued at $300)!

-Mentorship from Cogeco producers throughout the summer months

-Exclusive access to all garden events and parties for filming purposes

-Ample opportunities to network with other media professionals and other stakeholders in this exciting Community Garden project: Crayola Employees, United Way CKL staff and Fleming College Staff

Submissions

Submissions will be accepted on our website beginning March 1st, 2019 and ending March 20th, 2019.